The Italian brand is launching a new female fragrance which updates 2006 juice Versace Bright Crystal. The scent was concocted by Alberto Morillas, the nose behind the original Versace Bright Crystal. Bright Crystal Absolu comes in a bright fuchsia glass bottle with an elegant jewel-like cap, and a box with a classic Versace patterned design. The scent opens with bright yuzu and pomegranate notes, with a floral and raspberry heart, and a musky drydown with deep acajou wood.
The fragrance is hitting the shelves now in Italy, and will roll out in Europe and North American in time for Valentine’s Day. It should then start to appear in the rest of the world throughout the remainder of 2014. The eau de parfum will be available in two sizes, 50 ml (€75.50) and 90 ml (€98.50).
The advertising campaign was shot by Peruvian fashion legend Mario Testino and features South African model and Victoria’s Secret Angel, Candice Swanepoel.