This season, Dolce & Gabbana plays Santa Claus to fashion-conscious boys and girls in the UK by opening its first ever children’s boutique in London. Located on the capital’s most decorated street for shopping luxury fashion, it is the label’s third outlet on the same street, accompanying their Women’s and Men’s stores.
The interiors are done up to match the brand’s quintessence with beige velvet walls and dressing room furniture, lacquered wood drawers as well as Champagne-colored stainless steel hangers. Officially opened from 2nd December, the store’s shelves are full of 2014 children’s collections.
Domenico Dolce and Stefano Gabbana speak about their newest opening, “We love London. Land on Sloane Street with a children boutique is really exciting for us. It’s the third Dolce & Gabbana store on Sloane Street and the fifth in London. We also sell our collection at Harrods and it is selling very well. The children collection is a very important project for us. It is growing very fast: after Milan we could not miss an opportunity to open a children’s boutique in London.”