What is a brand to do when they have a successful fashion line, a couture collection and diffusion line? Open a café and start selling branded food! Armani has done just that by opening a café in Cannes to accompany the opening of his boutique, just next door, spanning the full collection of men’s and women's wear.
Cannes has been everywhere these days, thanks to its annual film festival and recent jewel heist, but now there are two more reasons why this gorgeous French city is in the news: Giorgio Armani’s stunning new store and cafe. Carrying the full collections for both women and men, in addition to accessories and fragrances, this giant boutique features a fascinating floor plan comprised of interconnected staircases and multiple levels. In a separate space right next door is Armani/Caffé, a new cafe concept from the fashion house, featuring Armani-branded treats such as chocolate and tea.
The space itself spans 180 fashiony square metres with a terrace for all those important espresso/cigarette moments and can seat up to 70 guests.
"Armani/Casa," was in charge for interior and furniture anad available products include "Armani/Dolci" branded chocolate, tea and mineral water.