May 24, 2013

Burj Al Arab Adds 24-carat Gold iPad to Menu

The Burj Al Arab, Dubai’s crown jewel, is notorious for not sparing any expense when it comes to luxury. They have recently begun to offer guests an extra special amenity – 24 carat gold iPads.

Guests are offered the gold plated iPads when they check into the hotel, and can use them to browse hotel services, menus and guest information. The Burj Al Arab is the first hotel to offer the Interactive Customer Experience (ICE) software on an iPad – meaning guests can use the iPad as a concierge.

The iPads were designed exclusively for the Burj Al Arab by bespoke luxury brand Gold & Co. London, infamous for their gold-plated technology products, who engraved the iPads with the hotel’s logo. Gold & Co. London and the Burj Al Arab teamed up for a month in October 2012 to create a rose-gold iPad in support of Breast Cancer Awareness Month, but this venture is at the Burj Al Arab to stay. 

“The Gold & Co. London 24-carat gold iPad is the ultimate in luxury accessories, hence we wanted it to be paired with the Burj Al Arab, the world’s most luxurious hotel. The symmetry is obvious, as both the gold iPad and the hotel are unique in terms of extraordinary quality and design,” said Amjad Ali, CEO of Gold & Co. London.

If a stay at the Burj and using the golden-plated iPad isn't indulgent enough, the 24-carat gold iPad will also be available for purchase at the Burj Al Arab’s boutique store.

xoxo LLD

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